Formulate: The Personalized Hair Care Products You NEED To Try! | Review + Giveaway

*Formulate Co. sent me these products for free to try and review. All opinions are my own!*


I’ve always struggled with how to care for my hair and what products to use.

Shopping for shampoo and conditioner was especially hard, since nothing ever seemed to meet all of my needs. I’d stand in the aisle, staring at the hundreds of options, and think “I just want something made specifically for MY hair!”
Well, my wish finally came true!

Meet Formulate: An amazing company that creates personalized shampoo and conditioner to give you the best hair possible!

Here’s how it works:

First, you’ll take a short online quiz where you’ll answer questions related to your hair. There, you’ll be able to highlight some of your issues as well as goals you’d like to achieve with your custom hair care products. You’ll also get to choose the scent of your products as well as the strength of the scent!

All of your quiz answers and choices will be on a pamphlet that is included in your shipment! (Here’s mine)

The pamphlet also lists the ingredients in your shampoo and conditioner, which I love. It’s nice to be able to see what I’m putting on my hair and what each ingredient will accomplish.

Formulate: The Personalized Hair Care Products You NEED To Try | Review + Giveaway - Mama State of Mind

I received my custom shampoo and conditioner within a week or so of ordering. The packaging was SO nice, I almost didn’t even want to take the products out. The bottles themselves have a sleek, modern design and come with pumps which is a really nice touch of convenience.

Formulate: The Personalized Hair Care Products You NEED To Try | Review + Giveaway - Mama State of Mind

Now, onto the review


My Hair History

My hair is kind of all over the place. I have thin strands of hair but LOTS of them, so my hair is pretty thick. It’s prone to tangles, breakage, and can be horrible to manage. My scalp tends to be extremely oily while my ends are dry and brittle. So, you can see how the run of the mill products don’t work for me, because my hair has all sorts of issues. That’s why the custom shampoo and conditioner intrigued me. Could it be possible that these custom products could really solve all of my issues? Well, I was about to find out.

Hair Goals

There were a few things I wanted to address with my custom shampoo and conditioner:

  1. Tame the oil. I’m a mom of two young girls, so I don’t really have the time to wash my hair every day. I usually wash every other day, but I wanted to extend that even further.
  2. Manageability. I wanted to be able to brush my hair without constantly ripping through knots.
  3. Straightening. My hair is so weird. It’s straight in some spots then wavy in others, so I really wanted to see if I could fix that.

The Product

I was so excited to try out my custom shampoo and conditioner, but if I’m being honest, I wasn’t completely impressed after my first use. The shampoo didn’t seem to have any lather to it, and for someone with oily hair, that’s a huge red flag. I really wanted to feel that *squeaky clean* feeling but it just wasn’t there. I figured it might just be how the product was, so I waited to see how my hair looked once it dried. It was definitely not what I had hoped to see. My hair looked oily almost immediately and I was really disappointed. I kept using the shampoo to see if maybe my hair just needed to get used to the formula, but nothing changed. I contacted the company and told them about the issues I was having. They apologized and sent out a new shipment immediately.

I received the second batch of shampoo and conditioner, and this time, everything was great. The shampoo had a nice lather, the conditioner worked wonders, and I started falling in love with my hair again!

My hair felt clean and I was able to go 2 days without washing as opposed to just 1 day before. Brushing my hair was also much easier. A comb or brush glided through my hair and there were hardly any tangles. Once dried, my hair was soft, shiny, and manageable; an extreme improvement from what my hair was like before.

*It’s important to note that hair care is a journey. Your first set of custom shampoo might not be the best fit for your hair. If the first formula doesn’t seem to give you the desired results, don’t worry! Simply adjust the formula and try again!

Here’s a Look at the Before + After

A Few Key Things to Point Out:
  • A set of custom shampoo and conditioner retails at around $40 (plus shipping)
  • If your first formula doesn’t work out, they’ll send you another set for FREE. If you still aren’t satisfied, they’ll issue you a full refund!
  • Preservative free. Sulfate free. Paraben free. Cruelty free.
  • Formulate Co. has an app, allowing you to switch up your formula and provide feedback whenever it’s needed.

Final Thoughts

I truly loved working with Formulate to test these products. I’d had my eye on custom shampoo and conditioner for a long time, so it was exciting to finally try it out. Overall, the custom shampoo and conditioner worked wonders for my hair. It’s definitely much more manageable, less oily, and feels more voluminous than ever. I would 100% recommend it to those of you who struggle to find products that meet all of your hair care needs!


Want to try out a custom shampoo and conditioner set from Formulate Co.?